SEO & Website Performance

Help the right people find your website.

SEO fundamentals and website speed optimisation that help search engines understand your website—and help visitors stay once they arrive.

Discuss Your Website’s SEO

Why it matters

Why search visibility matters.

When people need a product or service, a search engine is often where they start. SEO helps your website appear for the searches that matter to your business—and gives people a reason to click.

Reach people already looking

Visitors from search arrive with a need in mind, so they are often ready to read, get in touch, or buy.

Visibility that builds over time

Paid ads stop when the budget ends. Well-structured pages and useful content can keep attracting visitors long after they are published.

Credibility and trust

A fast, clear website that appears for relevant searches helps people see your business as established and reliable.

Decisions based on data

Search data shows which searches bring people to your website, so improvements are based on evidence rather than guesswork.

What’s included

SEO fundamentals, done properly.

The foundations search engines rely on to find, understand, and present your pages—applied to a new website, or reviewed and improved on an existing one.

Technical SEO setup

Page titles and meta descriptions, clean URLs, an XML sitemap, robots settings, and canonical tags, so search engines can crawl and index the right pages.

Site structure and internal links

A logical page hierarchy, clear headings, and internal links that help visitors and search engines reach your most important pages.

On-page optimisation

Keyword research for your services, then aligning page titles, headings, and content with the words your customers actually search for.

Structured data

Schema markup that describes your business, services, and content in a format search engines understand, which can support richer search results.

Search Console setup

Verifying your website, submitting the sitemap, and checking indexing and errors, so you can see how your website performs in search.

Accessible, descriptive content

Descriptive alt text, meaningful link text, and accessible markup that help people using assistive technology—and search engines—understand your pages.

Speed and performance

Website speed and optimisation.

Speed is part of SEO. Search engines consider page experience, and visitors often leave slow pages before they finish loading. Performance optimisation is included in this service.

Core Web Vitals review

Measuring loading, responsiveness, and visual stability with tools such as PageSpeed Insights and Lighthouse, then fixing what holds your pages back.

Image optimisation

Modern image formats, correctly sized images, and lazy loading, so pages load quickly without losing visual quality.

Caching and compression

Configuring caching and compression so pages are delivered faster, especially on repeat visits.

Leaner code and plugins

Removing unused scripts, plugins, and styles, and reducing render-blocking resources that delay the first view of a page.

Mobile performance

Checking speed and layout on phones, where much of today’s browsing happens and connections are often slower.

Hosting check

Assessing whether your hosting is limiting performance, with website hosting available if a move would help.

Honest expectations.

SEO is a long-term effort. Here is what you can expect—and what is handled separately.

What SEO can do

Make your website easier to find, understand, and use. Nobody can guarantee rankings—search engines decide those—and results build over weeks and months depending on your market, competition, and content.

Handled separately

Content writing is quoted separately. Paid advertising and link-building campaigns are not part of this service.

Process

How it works.

A clear, step-by-step approach, starting with what your website needs most.

Step 1

Review

I review your website’s technical SEO, structure, content, and speed.

Step 2

Prioritise

You receive a clear list of improvements, ordered by impact and effort.

Step 3

Optimise

I make the agreed changes to your website.

Step 4

Measure

We re-test speed and check search data to confirm the changes are working.

Questions

Frequently asked questions.

Answers to common questions about SEO and website speed.

What is SEO?

Search engine optimisation (SEO) is the work of making your website easier for search engines to find, understand, and show for relevant searches—and easier for visitors to use once they arrive.

Can you guarantee first-page rankings?

No. Search engines decide rankings, and anyone who guarantees them is overpromising. What I can do is make sure your website follows SEO best practices and fix the issues that hold it back.

How long does it take to see results?

Technical fixes and speed improvements take effect as search engines revisit your pages. Visibility usually builds over weeks and months, depending on your market, competition, and content.

Why does website speed matter for SEO?

Search engines consider page experience, including how quickly pages load and respond. Faster pages also keep more visitors, who are less likely to leave before the page appears.

Can you improve the SEO of my existing website?

Yes. I start with a review of your current website, then we agree which improvements to make. The scope depends on the platform and the access available.

Do new websites include SEO?

Yes. Every website I build includes technical SEO foundations. This service goes further, with keyword research, on-page optimisation, and performance tuning—or improvements to a website that is already live.

Do you write content for SEO?

Content writing is quoted separately. I can optimise the content you provide and advise on which pages and topics to cover.

Do you work with clients in other countries?

Yes. I work with clients worldwide.

Let’s make your website easier to find.

Tell me about your website and your goals, and I’ll suggest where to start.

Discuss SEO & Speed